Merch is an important part of any artist’s brand and income. Streams only produce pocket change and it’s not possible for you to be touring all the time. You’re left with a gap of time where you need more income, and that’s where merch comes in. But financial stability isn’t the only benefit of merch. Shirts, hats, and hoodies that match your aesthetic help to grow your fanbase and add a tangible element to your music that fans love.
More Than Money
Selling merch at shows gives your fans the opportunity to buy something they can keep as a reminder of your music and to show that they were there. It helps people feel like they’re a part of your community. When they see others who have your merch it builds community and excitement around your music, boosting your popularity.
Beyond supporting your fanbase, your merch also acts as free advertising. People will get asked about what they’re wearing and will tell others about your music. Out of those who see your merch out in the world, some are likely to check out your music and become new fans.
As a bonus, drop some limited edition merch every once in a while. This gets people excited, especially around a new release. Later on these items could increase in value as your fanbase grows, feeding into an even more devoted audience. People love exclusive merch, particularly from an artist they care about. Lean into this opportunity every time you drop a new single or album!
How to Sell Merch
As an Intercept Music Artist you have access to a custom designed merch store as soon as you sign on with us. Submit your graphics and design ideas and we’ll handle the rest! Or as an add on service, our graphic design team can create merch graphics for you.
Check out our graphic design add-on service here.
All items are print-on-demand to maximize profitability, and we can provide you with a discount code for buying merch specifically for advertising and social media collabs. Once your items are listed we’ll handle all the payments and sales taxes so you can focus on your music.
Before you go on tour you can order merch in bulk from your store to sell at every show. You can also display a QR code at the event so fans can quickly access your online store. Ask your Intercept Music Customer Support Agent for more details!
If you want to encourage more merch sales, try promoting items on your social media pages and host the occasional giveaway. New merch and promotional posts around new releases are great ways to encourage sales, too. As an Intercept Music Artist you automatically get new merch in your store for every new release as part of the Intercept Music FLEX Artist package.
1 shirt = 5,000 streams
Merch is your best way to make money between tours and builds excitement and fan community at every show. Signing shirts and hats at the merch table after your show is a great way to connect with fans and show them that their support matters to you. Use merch as a tool to help you rise above the noise.