Auto-post Instagram Stories with Intercept Music Social Media Marketing 

One of our most highly requested features is here: being able to directly publish Instagram Stories on Intercept.

Instagram just made the ability to schedule and directly post Instagram Stories via third-party platforms available, so we immediately got to work to bring this feature to our artists and labels.

Here’s how you can use it on Intercept Music’s Social Marketing Integration:

1. Log into your Intercept Music account using your login credentials.
2. On the left-hand side menu, hover over the tab “Marketing:
3. Click on a calendar day box to schedule a post. Or click the ‘Compose’ icon on the top right.
4. At the bottom of the Compose box, click “Stories”

💡 Use Instagram Reminders to add stickers and links

We know that stickers, links, polls, and other interactive elements play a significant role in enhancing your Instagram Stories. Due to limitations in the Instagram API, these features are not currently available for auto-posting on any third-party tools.

Instead, we recommend leveraging our Instagram Reminders feature to incorporate stickers, links, and other interactive elements into your Stories.

💭 Why use Instagram Stories?

Social media is all about authentic connection, and Instagram Stories are a great way to capture the immediate attention of your audiences.

Instagram Stories are sequences of images and videos designed to disappear after 24 hours unless you turn them into a highlight or send them to your feed.

Since Instagram Stories were built to be temporary compared to photos and videos shared to your main feed, they create urgency and allow for more variety in the types of content shared by brands and creators.

It’s a powerful way to showcase your personality, gain instant interest, and build relationships with your followers by showing them behind-the-scenes content.

🤩 Highlights For Musicians & Record Labels:

If you haven’t been using Stories as a part of your growth strategy, here’s a quick overview of just how impactful Stories can be:

• According to Facebook, over 500 million users use and consume Stories daily
• 200 million businesses (including influencers, artists, and labels) are on Instagram with 90% of people following at least one artist or label.
• 58% of people became more interested in an artist or music after viewing Stories posted by them
• 50% of people then went on to stream, download, view, or purchase the music, merch, or tickets. 

No matter your industry, you can take advantage of this slideshow format!

🌱 Inspiration for your Instagram Stories

Here are some ideas that you can try to add to your social media strategy today:

1. Tease photos and short-form videos of music in the process of being made
2. Share exclusive sales, music or merch, only available for a limited time
3. Have short-form videos of bloopers to showcase the people behind the scenes
4. Create slideshows of tutorials or BTS content that motivate people to keep watching and swiping
5. Repurpose your short-form video like Reels into Stories (or TikToks, which you can also directly post using Intercept)

Let Us Help With Your Next Release!

If you need help planning a marketing campaign for your next release, our record label services & music industry connections can help! Joining our membership program will give you 20% off our record label marketing & promotion services if you join today!

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