LOS ANGELES, CA / May 12, 2021 / Sanwire Corporation and Intercept Music are pleased to announce the launch of their Label Portal along with a suite of new marketing services for independent artists and labels.
In a press release dated February 10, 2021, the Company announced the introduction of its Label Incubator program. Intercept’s Label Incubator Program works as an artist development suite of marketing and distribution services for labels who want to enhance their prospective artists online footprint and music exposure while further grooming these artists towards a recording contract. The program allows artists to open a window into their streaming, social and merch sales for a major music label. Labels can also choose to receive alerts based upon triggers on key performance metrics for an artist, giving them a real-time view when an artist rocks it. Labels have an “uber” view over all their artists trending, social platforms, performances, and merchandise sales.
Intercept has also introduced a suite of new marketing services for their artists including advertising, press releases, playlisting, and music reviews. Advertising allows an artist to place their ads in strategic locations in social media to maximize their exposure to a desired audience or promote tours. Playlists accounts for 70-90% of streams. User playlists are also the key to algorithmic and eventually editorial playlists, and we have thousands broken down by genre for our artists. Music reviews are a very useful tool to let an artist know how their music is being received by their fans as well as to create social media content for sharing. All of these services are geared toward increasing artist revenue and exposure.
“We are very pleased to release our “Label Portal” and these services to our label partners. We can help these labels make the best informed decisions possible when deciding which acts to sign,” said Tod Turner, president of Intercept. “The suite of new services really round out all of the most important tools that an artist would need to maximize their revenue and exposure.”
Intercept’s online platform is dedicated to helping independent artists and bands effectively distribute, promote, and earn income from their music. Intercept’s platform gives artists immediate access to hundreds of digital stores and every major streaming platform, including Spotify, Apple Music, Amazon Music, Pandora and Google Music. In addition to powerful DIY social media marketing and promotional tools available on a monthly subscription model, the invitation-only Intercept Plus program offers fully managed promotional services, including the opportunity to sell merchandise through branded online stores.
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